If mystery/crime is still one of the top selling genres for books, why are so many mystery magazines and publishers having such a hard time surviving compared to speculative fiction markets? The demise of Down & Out Books this month, coming on the heels of other closures, sales, and consolidations, has me thinking about the continued shrinkage of the mystery market and about what really drives sales for a particular genre. (With Down & Out’s closure, two of my stories that were awaiting publication need new publishers.)
Every couple of months, someone in the short mystery community asks how to sell more crime fiction short stories to the reading public. Someone else always answers that short stories don’t sell well because they are considered literary fiction, a category which sells far less than any other form of fiction. Others say that it’s simply a well-known fact that people don’t read short stories because they prefer novels and series.
Why assume short fiction is considered “literary” when short science fiction and short fantasy don’t seem to have problems selling? Why assume few people read short fiction when the existence of so many successful short speculative fiction markets seems to belie that supposition?
Go to any writers’ submission information site, Submission Grinder, Chill Subs, etc., and you will find far more markets for short speculative fiction (science fiction / fantasy / some horror) than you will for short mystery / thriller / suspense. The markets for short speculative fiction pay their authors far better than the crime genres, too. Why do they pay more? Because they have the sales numbers to support the pay.
In the short mystery fiction community, authors are frequently exhorted to buy more anthologies and subscribe to more magazines to support our community so that it doesn’t vanish. But if authors are the only audience, something is seriously wrong. Are dancers or actors told to buy tickets to their own theatrical performances so the show doesn’t close? Are artists urged to purchase artwork to prevent galleries from failing? Are musicians told to buy as many songs and albums as possible to help keep the music industry afloat? No. In all those creative-arts-based industries, business leaders recognize that it takes more than just the creators to support the industry. It would be ludicrous to believe that the creators alone could support an industry. Ergo, no amount of chiding of short mystery authors is going to improve sales numbers. It takes fans to support a genre.
So why aren’t crime and mystery fans buying short fiction while sci-fi and fantasy readers are? Are we marketing in the wrong places? Are we failing to draw in younger readers who then grow up to be buyers and subscribers? Maybe. But I think the situation is more complex than that. The mystery genre had a heyday, a golden age when it was all the rage in the early to mid-1900s. Once upon a time, Ellery Queen was a television series. So was Alfred Hitchcock Presents.
Today, we have Michael Connelly’s many works on streaming services. Craig Johnson’s Longmire and Tony (and Anne) Hillerman’s Leaphorn and Chee did well on screen, too. Only Murders in the Building has made a splash. The Enola Holmes movies are popular. People love the Brit Box mystery offerings. But the mystery genre offerings for the last three or four decades have been a drop in the bucket compared to the speculative fiction options available in the larger world of entertainment.
Today’s science fiction and fantasy stories are features of computer games and blockbuster movies. A glance at market offerings confirms that some mystery computer games exist, but very few are pure mystery. Most computer games with mystery plots are set on other planets, in other galaxies, in the future, or have other speculative elements.
Is there a connection between the current abundance of speculative fiction entertainment in games and movies and the thriving speculative short fiction market? Probably. Speculative fiction has been central to the cultural zeitgeist for several decades now, the same decades in which the mystery genre markets have been slowly vanishing.
What short mystery fiction really needs is a new golden age of mystery with a strong resurgence in the crime genre on screens. Until then, short mystery fiction writers will have to find other ways to reach readers. Which means we have to try the smaller-scale techniques and the more personal methods to increase our fanbase.
Some authors are trying book trailers on TikTok, YouTube videos, and social media posts in the hope of going “viral.” This month, I tried an even more direct approach to spread the word about short mystery fiction to youth. I spoke to a class at the local high school about how to revise short stories. I brought with me a half a dozen crime fiction anthologies and a handful of magazines and displayed them for the students. I told them to read, read, read. I recommended that they seek the “best of” anthologies for their genres. I recommended that they subscribe to magazines and ezine.
Will any of those kids read a crime fiction anthology or buy a crime fiction magazine subscription? I have no idea. However, I do know that we need to stop blaming authors for not buying enough magazine subscriptions to keep a magazine afloat or enough books to keep a small publisher from going bankrupt.
And now, a farewell. The Ink-Stained Wretches blog is closing, too. I will be moving over to post on the Austin Mystery Writers blog. All of the other members of this blog, except me, are already there. Look for my next post over at Austin Mystery Writers.
Thanks for reading.
Noreen
Ink-Stained Wretches 