By K.P. Gresham
“Good cover design is not only about beauty… it’s a visual sales pitch. It’s your first contact with a potential reader. Your cover only has around 3 seconds to catch a browsing reader’s attention. You want to stand out and make them pause and consider, and read the synopsis.”
― Eeva Lancaster, Being Indie: A No Holds Barred, Self Publishing Guide for Indie Authors
Of course, the opposite is capsulized in a familiar quote, “Don’t buy the book by its cover.” BUT, if an author wants to sell their book, they’d better face some marketing facts.
A book cover sells the book. At least it’s the first thing to catch the readers’ gaze as they wander through the shelves of a bookstore, library or click through bookseller websites. Yes, of course the blurb on the back is incredibly important, but it’s the cover the buyer sees first. It’s the cover that makes that buyer turn the book over and read the blurb.
Think about it. If the cover grabs you, you’ll pick up (or click on) the book. If it’s blah, chances are you’re going to move on to the next book.
Now what exactly in the cover image grabs you? Does the cover tell you the genre? What to expect? Look professional? I’m a mystery writer, so I’m looking for a cover that not only says it’s a mystery, but what kind of mystery it is. Here are some examples.
Cozy Mysteries—The readers are looking for lightheartedness, as well as any of the tropes associated with cozies: animals, home-town-feel, food, maybe even a graphic image (cartoon) suggesting any of the above. They do NOT want to see brutality. For example, here’s the cover for Arsenic and Adobe by Mia Manansala. Note the cartoon-like quality, the dog, the happy homemaker and the bottle of poison. All of these elements tell the reader this book is a mystery, homey, and involves cooking. (And don’t forget the dachshund on the shoulder!) Cozy readers love these signals. Yes, they’re going to turn the book over to learn more about it.
Horror Mysteries–Here the prospective buyer is looking for dark, scary elements. The cover should promise there will be blood and violence in the book. Body parts are great. The titles alone should give the reader the chills. The Mosquito Man by Jeremy Bates is a perfect example. Yikes!!!
Suspense Mysteries–Again, we start with the fact the reader wants to KNOW this is mystery. Suspense is a tricky cover. How does one put the feeling of suspense on a cover? In a dramatic work, suspense is the anticipation of the outcome of a plot or the solution to a puzzle, particularly as it affects a character for whom one has sympathy. How do you put that in an image? There are different ways to achieve this in a cover. Location. Lighting. Showing action or giving a subtle clue; having the feel that there’s something risky going on. For this example, I’m going with Louise Penny’s, All The Devils Are Here. Here, the silhouetted building against a dark sky evokes mystery, and the Van Gogh-like swirls in the night sky suggest to the reader that there’s more to this book than simply being set in Paris. It suggests depth of plot.
These are only 3 basic categories of mysteries. Consider how the covers are created that show the true crime category? The thriller category? The paranormal mysteries category? Then study your own reaction when you’re checking out the mystery sections in your favorite bookstore or online. The only thing I can think of on a cover that would hook you more than the lay-out or artwork is the author’s name. If you have a favorite author (and yes, that for me is still J.D. Robb), I’ll buy the book without even looking at the cover. But like I said, that’s the only thing I can think of that would sway a buyer more than the visual impact of the cover.
So authors, beware! Readers are judging books by their covers! To our beloved readers, take your batch of three seconds, go book-shopping and buy some books!!!
K.P. Gresham, author of the Pastor Matt Hayden Mystery series and Three Days at Wrigley Field, is a preacher’s kid who likes to tell stories, kill people (on paper, of course!) and root for the Chicago Cubs. Born in Chicago and a graduate of Illinois State University, K.P. and her husband moved to Texas, fell in love with not shoveling snow and are 35+ year Lone Star State residents. She finds that her dual country citizenship, the Midwest and Texas, provide deep fodder for her award-winning novels. A graduate of Houston’s Rice University Novels Writing Colloquium, K.P. now resides in Austin, Texas, where she is the president of the Sisters in Crime Heart of Texas Chapter and is active in the Writers League of Texas and Austin Mystery Writers.
Where to Find Me
The Pastor Matt Hayden Mystery Series
Coming in 2021
Four Reasons to Die